Work Experience
Creative Lead, Experiential, Spatial, Art Direction | 2023 - current
(Contract)
Google Cloud, AI Demos and Experiments
Responsible for the comprehensive spatial design and art direction for Google Cloud AI Demos and Experiments, partnering effectively with internal stakeholders across AI demos and experiments, events and experiences, brand marketing, developer advocacy, and product marketing teams to bring one-of-a-kind cutting edge AI Demos, Experiments and Customer Stories to Google Cloud events worldwide.
Collaborate closely with creative strategists, creative technologists, field solutions architects, and UX/UI designers to ideate and execute delightful immersive, interactive experiences leveraging pioneering Gen AI technology, creative narrative and design from brief development through execution.
Conceptualize and communicate creative concepts and design executions to both Google Cloud Leadership and to Google Cloud Customers.
Lead the spatial design and art direction for Google Cloud’s Showcase at NEXT reaching 32,000 in person attendees, including CxOs, ITDMs, Business Decision Makers, Technical Practitioners, Partners, Press and Analysts with 34 distinct guest experiences across 70,000 sq.ft.
Responsible for maintaining an effective creative cadence from ideation through onsite installation and quality control, ensuring seamless integration of creative concepts into event programming and execution.
Develop overarching design strategies and systems in alignment with Google Cloud’s brand strategy and brand guidelines to achieve business objectives and provide superior guest experiences within the production timeline, budget, resource allocation and spatial constraints.
Manage creative communications with external agency partners, providing actionable feedback ensuring optimal creative output.
Deliver innovative creative solutions tailored for a wide range of guest counts, footprints and budgets.
Senior Vice President, Creative Services | 2021-2023
Vice President, Creative Services | 2020 - 2021
Creative Director | 2017-2020
Director, Experiential Design | 2016-2017
NVE Experience Agency, Integrated Marketing
Select Clients: Apple, Pinterest, Netflix, Amazon Originals + Prime Video, Diageo, adidas, Lincoln Motor Co.
Responsible for overarching creative direction for the NVE Experience Agency's entire portfolio of accounts and projects, reporting directly to the founder and CEO.
Effectively collaborate cross functionally with all agency verticals including Account Management, Brand Strategy and Communications, Production and Interactive Technology to provide strategic creative concepts and design solutions for brands.
Interface regularly with clients to ensure creative brand objectives are being met.
Direct the development and ongoing evolution of NVE (and affiliated businesses) brand guidelines. Ensuring consistency and adherence to brand ethos, standards and guidelines Lauren brings these brands to life for internal and external stakeholders, across all mediums including website, marketing materials, publications, social and most recently the ground up construction of the agency headquarters.
Cultivate and manage a diverse team of in-house and freelance designers with specialties in Brand Development, Graphics, Experience Design and Presentation, scaling the in-house team from 1 to 45+ with a focus on professional development, team communication and structural organization.
4+ year member of the agency’s executive leadership team charged with the strategic planning of the agency’s growth and profitability.
Creative Director | 2015-2016
AGENC, Experiential and Digital Marketing
Select Clients: Target, Dior, AOL, Yahoo, Vanity Fair, Elle Magazine, Essence Magazine
Responsible for overarching creative direction for AGENC’s entire portfolio of accounts and projects.
Lead agency creative brainstorming for both RFPs, sold business and retainer brand work.
Interface regularly with clients to deliver strategic creative concepts and ensure creative brand objectives are being met.
Work effectively across all internal stakeholders including Account Management, Event Production and Live Show Technology to ensure creative assets and fabrications deliver on budget with superior fit and finish, both in pre-production and during install.
Manage the in-house creative team responsible for narrative development and all design assets required for both RFPs and sold business.
Responsible for the development of all AGENC brand guidelines and marketing materials including but not limited to website, capabilities presentations, newsletters and social. Led the rebranding initiative during the transition from Caravents to AGENC.
Production Designer and Producer | 2012-2015
Visionary, Marketing and Advertising
Select Clients: CBSInteractive, Hulu, Levis, Google, Viacom, Fullscreen, The Hollywood Reporter
Collaborative member of the ideation team for RFPs and sold business responsible for delivering creative strategic solutions for brand activations, product launches and live experiences.
Responsible for the production design for brand activations and live experiences for a variety of high-profile clients at tent poles such as Coachella, SXSW, CES and Comic Con.
Oversaw all asset creation ensuring adherence to brand standards, quality control and delivery within a set schedule.
Day to day management of the in-house creative team of Graphic Designers and Experience Designers along with onsite management of all creative vendors.
Education
Bachelor of Architecture
California Polytechnic State University, San Luis Obispo
Danish Institute for Study Abroad, Copenhagen Denmark
Skills And Competencies
Proven creative leader with ability to inspire others and maintain high morale. A proactive contributor and problem solver, meticulously organized with strong work ethic and an excellent communicator. Highly motivated team player.