No Fakers. Creators Only.

Executed for NVE Experience Agency

FROM THE STADIUM TO THE STREET

Every year, adidas and MLS welcome 1k+ top international youth players at the GA Cup. Tasked with creating a distinct player lounge for athletes to kick it during their time off the field, NVE created a space that joined gamified content and highlighted the Virtuoso pack from adidas’ latest lineup. The multi-activation space highlighted key apparel and footwear through interactive elements such as the Makerlab where guests personalized cleats, accessories, and windbreakers. With the work of a local artist, guests selected limited edition embroidered patches to rep their favorite iconic adidas brand marks.

INTERACTIVE TECHNOLOGY. INTERNATIONAL IMPACT

To create an engaging skill-drill that allowed players to compete against a professional MLS athlete, we hired an MLS pro to run a dribbling agility course and then used interactive technology to replicate his pace against players with a light-animated system. We built a responsive app and leaderboard for players to easily play and track standings. A custom, web-based registration system gathered useful data for adidas while filtering thousands of players, coaches, and creators into the space for over a week of activation.