Mutant mayhem.

Agency: NVE Experience Agency

The Task:

In anticipation of their new film, Paramount Pictures in partnership with Nickelodeon Movies tasked NVE with concepting and executing an unforgettable and immersive experience that would bring both legacy fans and new fans together in support of the launch of this epic film. All while honoring what’s made the franchise timeless and appreciated through decades: strong storylines, relatable characters, and an excitable multiverse.

The TMNT Franchise is one that has been loved across multiple generations making it hugely important to ensure the experience honored the legacy elements of the brand while highlighting the exciting new creative of the 2023 version. It was imperative to have a detailed and dedicated team, with a strong focus on what’s old-is-new-again creative and flawless production execution. Through this, NVE and Paramount Pictures worked together to bring their vision to life in both New York and Los Angeles, simultaneously creating two, fully immersive “fun-house” style experiences.

Solution and Results:

NVE fully produced, managed, and executed the immersive walkthrough experience across both coasts, each live for a full 10 days. This included all ideation and creative execution, set design, production, oversight on registration functionality and script writing for the experience. Over the 10 days guests were invited to dive deeper into each of the brother’s lockers, explore their training zones, fight Superfly and his mutant sidekicks, hang out in the Brother’s Lair, and shop at the exclusive Sewer Shop powered by Amazon.

Total Attendance: 35,013

• Los Angeles: 16,902

• New York: 18,111

• In Los Angeles, we had one super fan who went through the experience a total of 69 times